Projects

Work

Every piece below has full process, tools and context. Click on any of them to see the details.

01 // 14

Pasture & Co

Launch piece for a fictional dairy brand, playing literally with the "think outside the box" cliché.

How it was made: Product still composited over an AI-generated scene (view from inside a cardboard box looking at the sky), with typography and copy hierarchy applied on top in post-production.
Tools: Midjourney, Photoshop
Who for: Client: Pasture & Co (dairy brand)
Why: Testing visual humor + direct copy as a campaign hook, without relying on a discount or offer.

Loud Kids Club

"New drop" poster for a fictional streetwear label aimed at a young audience.

How it was made: Portrait treated with grain and high contrast, extruded 3D typography built separately and composited over the background, with illustrated stickers as a supporting graphic element.
Tools: Photoshop, Illustrator
Who for: Client: Loud Kids Club (streetwear)
Why: Practicing full visual identity (logo, tone of voice, post grid) for a young fashion niche.

Akai

Lead character poster for a fictional sports league, 90s manga aesthetic.

How it was made: Illustration generated by AI from a style reference (classic manga/anime), refined with a final typography composition mixing Japanese and Western type.
Tools: Midjourney, Photoshop
Who for: Client: Akai League (entertainment/games)
Why: Exercising character design and entertainment key art, outside the world of brands.

Promo Banner

"Combo explosion" style promo banner for a fictional fast-food chain.

How it was made: Each item (sandwich, fries, cup) arranged in a radial composition, with shadow and depth adjusted to reinforce the sense of motion.
Tools: Midjourney, Photoshop
Who for: Client: Boom Fast Food
Why: Training delivery/fast-food banner composition, a category with high market demand.

Ad Creative

"Action + product" style creative, classic sports/energy drink format.

How it was made: AI-generated action scene (mountain, motion, hard top light), with a product still added afterward and reflection/scale adjusted to look like a single shot.
Tools: Midjourney, Photoshop
Who for: Personal project, no commercial ties to the brand shown
Why: Testing sports drink ad language, a category that rewards immediate visual impact.

Product Still

Perfume still on a bed of glowing coals, contrast between wet glass and the heat of the background.

How it was made: Dramatic lighting and reflections worked into the glass, coal background integrated with color grading to match the color temperature.
Tools: Photoshop, Midjourney
Who for: Client: Ajayeb Dubai (perfumery)
Why: Practicing perfume still life, one of the most technical segments (reflection, liquid, glass).

AI Image Creation

Surreal concept image: an elderly woman walking a tiger on a leash down a residential street at night.

How it was made: AI-generated from a narrative prompt, with fine-tuned lighting (only the street and the tiger visible, the rest in shadow) to reinforce a "documentary" mood despite the impossible scene.
Tools: Midjourney
Who for: Personal project, self-initiated
Why: Testing how far an impossible image can convince with realistic light/texture treatment, a technique used in creatives to stop the scroll.

AI Image Creation

"Bullet time" style scene inside a convenience store, bottles suspended in the air around the character.

How it was made: AI-generated central pose/action, bottles for a fictional brand arranged in composition, with water droplets and motion blur added in post.
Tools: Midjourney, Photoshop
Who for: Client: By Fresh (beverages)
Why: Exercising frozen-action composition, a strong visual device for beverage/retail advertising.

AI Image Creation

Two people composited into a Minecraft-style scene, contrast between photography and a voxel world.

How it was made: Real photos cut out and reinserted into an AI-generated 3D voxel-style scene, with light and shadow adjusted to blend the layers.
Tools: Midjourney, Photoshop
Who for: Personal project, self-initiated
Why: Testing the mix of real photography with a generated environment, a technique used in game/app creatives.

Product Still

Automotive still, wheel and brake in detail, golden hour light in the background.

How it was made: Macro framing treated to bring out texture (mud, droplets, metal), with selective color correction on the brake to guide the eye.
Tools: Photoshop
Who for: Personal project, no commercial ties to the brands shown
Why: Practicing automotive still life, a segment that demands mastery of reflection, metal and depth of field.

Fashion Editorial

Streetwear concept fashion editorial, metallic puffer jacket with holographic graphics.

How it was made: Black-backdrop studio setup, garment texture worked digitally to simulate the metallic material and holographic pattern.
Tools: Midjourney, Photoshop
Who for: Personal project, no commercial ties to the brand shown
Why: Exploring high-impact sportswear language (color, shine, oversized silhouette).

Product Still

Classic perfume still, bottle nestled inside an open rose, soft late-afternoon light.

How it was made: Product still composited over macro flower photography, scale/shadow adjustment and pink color grading unifying both parts.
Tools: Photoshop
Who for: Personal project, no commercial ties to the brand shown
Why: Practicing delicate still life (product + organic element), common in premium perfumery and beauty.

Fashion Editorial

Street/Y2K fashion editorial, action still with the model upside down on an office chair.

How it was made: Inverted photo shoot (camera flipped) in a filing-cabinet/office set, cool tones and accessory styling worked in post to reinforce the contrast with the corporate environment.
Tools: Photoshop
Who for: Client: Daprhas
Why: Testing an unconventional frame (inverted camera) as an art-direction device.

Fashion Editorial

Sportswear editorial, metallic silver set with a prominent logo, still in motion.

How it was made: Studio still with cold side lighting, fabric retouching to bring out the metallic shine and the movement of hair/fabric.
Tools: Midjourney, Photoshop
Who for: Personal project, no commercial ties to the brand shown
Why: Exploring a metallic/futuristic palette applied to sportswear.

01 // 09

Animated cover for a fictional video game, character in a 3D still with a breathing/light effect.

How it was made: AI-generated character from a style reference (urban action game), with a small loop animation (blinking light, subtle camera move) added in post.
Tools: AI 3D generation, Video editing
Who for: Client: Neon City (game studio)
Why: Practicing game key art, a category that mixes character illustration with cover typography.

Winter fashion editorial, model in a fur look on top of a snowy mountain.

How it was made: AI-generated video from a fashion still, with subtle camera movement and falling snow added to bring the original static scene to life.
Tools: AI video generation, Editing
Who for: Client: Altiva (winter fashion)
Why: Testing how to turn a fashion still into a short loop clip, a format that performs well in brand Reels/TikTok.

Urban editorial, model hanging from a street sign looking at her phone, skyline in the background.

How it was made: AI-generated video from an urban fashion still, with a subtle wind sway and camera movement added in post.
Tools: AI video generation, Editing
Who for: Client: Ravena Studio (urban streetwear)
Why: Exploring "breaking physics" composition (suspended pose) as a visual hook for an urban campaign.

Concept scene for a sports car with a mechanical "engine" floating above it, sci-fi aesthetic.

How it was made: 3D mechanical element generated and animated separately, composited over a real still of the car at night, with light and reflection adjusted to blend the layers.
Tools: AI 3D/video generation, Video editing
Who for: Personal project, no commercial ties to the brand shown
Why: Testing conceptual VFX (floating sci-fi element) applied to an automotive creative, without relying on expensive traditional CGI.

Fantasy fashion editorial, model with a crown and sword on top of a set-built moon.

How it was made: AI-generated video from an editorial fashion still, with subtle fabric sway and looping star glow animation.
Tools: AI video generation, Editing
Who for: Client: Constelar (fashion editorial)
Why: Practicing narrative art direction (set design + wardrobe) in a fashion editorial with a strong concept.

Urban lifestyle scene, model inside a car stopped in traffic, looking at the camera.

How it was made: AI-generated video from a lifestyle/street still, with subtle camera movement and window reflection worked to feel like real filmed footage.
Tools: AI video generation, Editing
Who for: Personal project, no commercial ties to the brand shown
Why: Testing casual lifestyle content language, a format that dominates social media today.

Conceptual editorial, model seated on the curve of the Earth as seen from space.

How it was made: AI-generated video from an editorial fashion still composited over an image of Earth seen from space, with a subtle camera rotation to reinforce the sense of scale.
Tools: AI video generation, Editing
Who for: Client: Órbita Studio (fashion editorial)
Why: Exploring an impossible setting (space) to make a fashion editorial stand out without needing a real location.

Street portrait, personal-style still next to an electric bike in front of a shop.

How it was made: Still/footage treated with subtle camera movement and color adjustment to reinforce the street editorial mood.
Tools: AI video generation, Editing
Who for: Client: Trilha Urbana (streetwear/lifestyle)
Why: Practicing street/personal-style photography, a classic casual fashion content format.

Continuous aerial shot descending from space to a coastal city, used as a transition/background.

How it was made: AI-generated video simulating a camera descending from orbit into the atmosphere, useful as opening/transition b-roll.
Tools: AI video generation
Who for: Personal project, self-initiated
Why: Having a generic high-impact b-roll resource to open videos/reels without needing a drone or paid stock.

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