M4TH Lab
Creative Laboratory

CREATIVESYSTEMS FORBRANDS

We're not just designers. We build creative systems for brands that need more than a pretty piece. They need execution.

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From solo founders to large companies

0+

Years in the market

0+

Clients served

Millions

Generated by clients with our services

M4TH
M4TH Lab
(Creative Systems)
LAB

What we do

Services

01 // Design

Brand Identity

Brand systems: logo, palette, typography and usage guidelines.

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Selected work

Projects

01 // 14
Pasture & Co

01

Pasture & Co

Launch piece for a fictional dairy brand, playing literally with the "think outside the box" cliché.

How it was made
Product still composited over an AI-generated scene (view from inside a cardboard box looking at the sky), with typography and copy hierarchy applied on top in post-production.
Tools
Midjourney, Photoshop
Who for
Client: Pasture & Co (dairy brand)
Why
Testing visual humor + direct copy as a campaign hook, without relying on a discount or offer.
01
Loud Kids Club

02

Loud Kids Club

"New drop" poster for a fictional streetwear label aimed at a young audience.

How it was made
Portrait treated with grain and high contrast, extruded 3D typography built separately and composited over the background, with illustrated stickers as a supporting graphic element.
Tools
Photoshop, Illustrator
Who for
Client: Loud Kids Club (streetwear)
Why
Practicing full visual identity (logo, tone of voice, post grid) for a young fashion niche.
02
Akai

03

Akai

Lead character poster for a fictional sports league, 90s manga aesthetic.

How it was made
Illustration generated by AI from a style reference (classic manga/anime), refined with a final typography composition mixing Japanese and Western type.
Tools
Midjourney, Photoshop
Who for
Client: Akai League (entertainment/games)
Why
Exercising character design and entertainment key art, outside the world of brands.
03
Promo Banner

04

Promo Banner

"Combo explosion" style promo banner for a fictional fast-food chain.

How it was made
Each item (sandwich, fries, cup) arranged in a radial composition, with shadow and depth adjusted to reinforce the sense of motion.
Tools
Midjourney, Photoshop
Who for
Client: Boom Fast Food
Why
Training delivery/fast-food banner composition, a category with high market demand.
04
Ad Creative

05

Ad Creative

"Action + product" style creative, classic sports/energy drink format.

How it was made
AI-generated action scene (mountain, motion, hard top light), with a product still added afterward and reflection/scale adjusted to look like a single shot.
Tools
Midjourney, Photoshop
Who for
Personal project, no commercial ties to the brand shown
Why
Testing sports drink ad language, a category that rewards immediate visual impact.
05
Product Still

06

Product Still

Perfume still on a bed of glowing coals, contrast between wet glass and the heat of the background.

How it was made
Dramatic lighting and reflections worked into the glass, coal background integrated with color grading to match the color temperature.
Tools
Photoshop, Midjourney
Who for
Client: Ajayeb Dubai (perfumery)
Why
Practicing perfume still life, one of the most technical segments (reflection, liquid, glass).
06
AI Image Creation

07

AI Image Creation

Surreal concept image: an elderly woman walking a tiger on a leash down a residential street at night.

How it was made
AI-generated from a narrative prompt, with fine-tuned lighting (only the street and the tiger visible, the rest in shadow) to reinforce a "documentary" mood despite the impossible scene.
Tools
Midjourney
Who for
Personal project, self-initiated
Why
Testing how far an impossible image can convince with realistic light/texture treatment, a technique used in creatives to stop the scroll.
07
AI Image Creation

08

AI Image Creation

"Bullet time" style scene inside a convenience store, bottles suspended in the air around the character.

How it was made
AI-generated central pose/action, bottles for a fictional brand arranged in composition, with water droplets and motion blur added in post.
Tools
Midjourney, Photoshop
Who for
Client: By Fresh (beverages)
Why
Exercising frozen-action composition, a strong visual device for beverage/retail advertising.
08
AI Image Creation

09

AI Image Creation

Two people composited into a Minecraft-style scene, contrast between photography and a voxel world.

How it was made
Real photos cut out and reinserted into an AI-generated 3D voxel-style scene, with light and shadow adjusted to blend the layers.
Tools
Midjourney, Photoshop
Who for
Personal project, self-initiated
Why
Testing the mix of real photography with a generated environment, a technique used in game/app creatives.
09
Product Still

10

Product Still

Automotive still, wheel and brake in detail, golden hour light in the background.

How it was made
Macro framing treated to bring out texture (mud, droplets, metal), with selective color correction on the brake to guide the eye.
Tools
Photoshop
Who for
Personal project, no commercial ties to the brands shown
Why
Practicing automotive still life, a segment that demands mastery of reflection, metal and depth of field.
10
Fashion Editorial

11

Fashion Editorial

Streetwear concept fashion editorial, metallic puffer jacket with holographic graphics.

How it was made
Black-backdrop studio setup, garment texture worked digitally to simulate the metallic material and holographic pattern.
Tools
Midjourney, Photoshop
Who for
Personal project, no commercial ties to the brand shown
Why
Exploring high-impact sportswear language (color, shine, oversized silhouette).
11
Product Still

12

Product Still

Classic perfume still, bottle nestled inside an open rose, soft late-afternoon light.

How it was made
Product still composited over macro flower photography, scale/shadow adjustment and pink color grading unifying both parts.
Tools
Photoshop
Who for
Personal project, no commercial ties to the brand shown
Why
Practicing delicate still life (product + organic element), common in premium perfumery and beauty.
12
Fashion Editorial

13

Fashion Editorial

Street/Y2K fashion editorial, action still with the model upside down on an office chair.

How it was made
Inverted photo shoot (camera flipped) in a filing-cabinet/office set, cool tones and accessory styling worked in post to reinforce the contrast with the corporate environment.
Tools
Photoshop
Who for
Client: Daprhas
Why
Testing an unconventional frame (inverted camera) as an art-direction device.
13
Fashion Editorial

14

Fashion Editorial

Sportswear editorial, metallic silver set with a prominent logo, still in motion.

How it was made
Studio still with cold side lighting, fabric retouching to bring out the metallic shine and the movement of hair/fabric.
Tools
Midjourney, Photoshop
Who for
Personal project, no commercial ties to the brand shown
Why
Exploring a metallic/futuristic palette applied to sportswear.
14
01 // 09

01

Animated cover for a fictional video game, character in a 3D still with a breathing/light effect.

How it was made
AI-generated character from a style reference (urban action game), with a small loop animation (blinking light, subtle camera move) added in post.
Tools
AI 3D generation, Video editing
Who for
Client: Neon City (game studio)
Why
Practicing game key art, a category that mixes character illustration with cover typography.
01

02

Winter fashion editorial, model in a fur look on top of a snowy mountain.

How it was made
AI-generated video from a fashion still, with subtle camera movement and falling snow added to bring the original static scene to life.
Tools
AI video generation, Editing
Who for
Client: Altiva (winter fashion)
Why
Testing how to turn a fashion still into a short loop clip, a format that performs well in brand Reels/TikTok.
02

03

Urban editorial, model hanging from a street sign looking at her phone, skyline in the background.

How it was made
AI-generated video from an urban fashion still, with a subtle wind sway and camera movement added in post.
Tools
AI video generation, Editing
Who for
Client: Ravena Studio (urban streetwear)
Why
Exploring "breaking physics" composition (suspended pose) as a visual hook for an urban campaign.
03

04

Concept scene for a sports car with a mechanical "engine" floating above it, sci-fi aesthetic.

How it was made
3D mechanical element generated and animated separately, composited over a real still of the car at night, with light and reflection adjusted to blend the layers.
Tools
AI 3D/video generation, Video editing
Who for
Personal project, no commercial ties to the brand shown
Why
Testing conceptual VFX (floating sci-fi element) applied to an automotive creative, without relying on expensive traditional CGI.
04

05

Fantasy fashion editorial, model with a crown and sword on top of a set-built moon.

How it was made
AI-generated video from an editorial fashion still, with subtle fabric sway and looping star glow animation.
Tools
AI video generation, Editing
Who for
Client: Constelar (fashion editorial)
Why
Practicing narrative art direction (set design + wardrobe) in a fashion editorial with a strong concept.
05

06

Urban lifestyle scene, model inside a car stopped in traffic, looking at the camera.

How it was made
AI-generated video from a lifestyle/street still, with subtle camera movement and window reflection worked to feel like real filmed footage.
Tools
AI video generation, Editing
Who for
Personal project, no commercial ties to the brand shown
Why
Testing casual lifestyle content language, a format that dominates social media today.
06

07

Conceptual editorial, model seated on the curve of the Earth as seen from space.

How it was made
AI-generated video from an editorial fashion still composited over an image of Earth seen from space, with a subtle camera rotation to reinforce the sense of scale.
Tools
AI video generation, Editing
Who for
Client: Órbita Studio (fashion editorial)
Why
Exploring an impossible setting (space) to make a fashion editorial stand out without needing a real location.
07

08

Street portrait, personal-style still next to an electric bike in front of a shop.

How it was made
Still/footage treated with subtle camera movement and color adjustment to reinforce the street editorial mood.
Tools
AI video generation, Editing
Who for
Client: Trilha Urbana (streetwear/lifestyle)
Why
Practicing street/personal-style photography, a classic casual fashion content format.
08

09

Continuous aerial shot descending from space to a coastal city, used as a transition/background.

How it was made
AI-generated video simulating a camera descending from orbit into the atmosphere, useful as opening/transition b-roll.
Tools
AI video generation
Who for
Personal project, self-initiated
Why
Having a generic high-impact b-roll resource to open videos/reels without needing a drone or paid stock.
09
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Technologies & Tools

PhotoshopIllustratorPremiereCapCutAfter EffectsMidjourneyVeo3ElevenLabsSunoClaude / GPTFigmaNext.jsn8nVercelPhotoshopIllustratorPremiereCapCutAfter EffectsMidjourneyVeo3ElevenLabsSunoClaude / GPTFigmaNext.jsn8nVercel
Verceln8nNext.jsFigmaClaude / GPTSunoElevenLabsVeo3MidjourneyAfter EffectsCapCutPremiereIllustratorPhotoshopVerceln8nNext.jsFigmaClaude / GPTSunoElevenLabsVeo3MidjourneyAfter EffectsCapCutPremiereIllustratorPhotoshop

Social proof

Testimonials

Quick responses at every stage, no runaround. I always knew exactly where the project stood, without ever having to chase for updates.

Rafael NunesRafael NunesPartner — Grão & Cia

The finish quality surprised me. It felt like work from a big agency, but with the care of someone who treats the project like it's their own.

Camila DuarteCamila DuarteMarketing Manager — Vértice Imóveis

The new creatives changed the campaign's results. We closed the month with double the sales compared to the previous creative.

Bruno SallesBruno SallesFounder — Vigor Suplementos

I needed a landing page fast for the launch and got it ready ahead of schedule, already converting from the first week live.

Juliana PradoJuliana PradoFounder — Aurora Estética

Ready to start?

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